Describe your product in five words.
Illustrated, thought-provoking, pet focused, cards
Why did you enter the Louie Awards?
We believe in our products and (obviously) for the publicity!
Show us what won.
What was the best part about winning a Louie Award?
The pr buzz afterward and having people seek us out to check out more images.
What would you change about the experience?
I don’t think I would change anything about the experience – The Greeting Card Association is great.
Are your customers (independent retailers) aware of the Louie Awards?
I think most of our reps are aware of the awards, but not the independent retailers.