Today, we feature another greeting card studio named after a beloved pet. Little Low is a darling dog and the company named after her is bursting with cheerful sentiments and delightful illustrations. Let’s get to know the designer behind the brand below:
Tell us about your background in art/illustration.
I took art classes all through grade school and then pursued Interior Design in college. I graduated in 2009, right when the economy had completely bust. At the time, so many Americans could barely afford their mortgage, let alone pay for an Interior Designer to work on remodels and upgrades. There were practically zero jobs for freshly-minted Interior Designers at the time. This caused me to get really resourceful with my degree and dabble in web and graphic design and brand identity. Not getting that ‘dream designer job’ right out of college played a huge part in leading me to where I am today.
What made you decide to include cards in your collection?
I worked on what would become a card line in-between client work. I illustrated little animals and things (mostly to practice my new-found skill set) and would add ridiculously silly sentiments, then send them to friends and family for a laugh. After a few times of doing this, a friend said, “Caitlin, these are cards. Why don’t you turn them into a line of cards?” I guess that was it! I put a few of those very first cards in my online shop and was hooked.
What do you love about designing greeting cards?
There are so many reasons I love designing greeting cards but I think the main thing is knowing that I’m helping to spread a smile (corny as it may be). I purposefully use bright, cheerful colors and imagery with lighthearted, sometimes tongue-in-cheek, humor. Cynical and sarcastic cards certainly have their place, but they’re just not my thing. I try to keep a general rule for all of my products – they need to bring cheer, that’s it.
Tell us about your studio. What’s your favorite spot in it?
Right now we’re going through some major growing pains in the studio – we’ve completely outgrown it! There aren’t many spots I love in the studio right now because almost every spot has been dual-purposed to make room for new equipment, inventory, and employees. The goods news is that we’re transitioning into a larger space (almost double of what we have now) in April. I’m counting down the days. I think my favorite spot is waiting for me in there!
Favorite music while working in the studio:
Oh, there are so many. Right now I love a lot of Dale Earnhardt Jr. Jr., a little band called Yellow Ostrich, Zee Avi. Wild Child is constant favorite of mine, plus it doesn’t hurt that they’re also from Austin and play here all the time!
Favorite way to wind down after a long day at Little Low HQ:
Mojito, for sure. In the summer, we make them fresh in the studio. Well, virgins during the day (we do have to work!) and the real thing towards quittin’ time. Also live music of any sort, which is ridiculously easy to come by here in Austin – I feel very lucky for that. Drawing and designing new product is also very relaxing for me, but that’s more of a solitary thing I really only like to do at night and into the wee-small hours of the morning.
What’s the most memorable thing that a customer has said about your lovely cards?
I was at a holiday pop-up show this past Christmas season, a lady was standing in front of my cards for a good 10 or 15 minutes, I think she was reading every sentiment. She walked over to me and said, “This holiday is really difficult for me, and today has been especially hard, but your designs just brought me so much joy, it was instant happiness”. I think that, as designers, we don’t always realize that the mood we put into our products will be temporarily transferred to those who view and receive them. To know that the mood I’m helping to transfer is one of happiness and joy is such a reward.
Where do you see Little Low 5 years from now?
My goal is to see Little Low continue to grow and gain retail coverage across the globe. We’re focusing now on more trade shows and Rep coverage, so I think/hope that goal is a feasible one. I would also really love to have a brick & mortar shop here in Austin. The new studio will be shop-able, but only by appointment. I’d be thrilled to have the real thing within the next few years.